Master Class #90: To Speak or Not to Speak - That Is the PR Question
What you don’t say can be as powerful as what you do.
In today’s relentless information economy, messages are here one moment and swept away the next. Communication is fast, fleeting and often forgettable.
So is making your voice heard even worth it?
Here’s the key: you don’t have to speak on everything. In fact, you shouldn’t.
As a leader, focus your voice. Choose a few areas where you have deep expertise or genuine passion. Make those your platform. By intentionally not addressing everything, you set clear expectations and build credibility.
When people know where you stand, they know when to listen.
THE NEW 60
A Jaffe Exclusive
by Andy Landorf & John Colquhoun
