Master Class #89: PR Writing - Keep It Simple
What many assume makes good writing:
- Lengthy
- Complex
- Packed with metaphors and similes
- Poetic or literary
Sure, it can be. But strong writing is just as often:
- Clear and concise
- Well-structured
- Simple to follow
- Practical and relatable
You don’t have to channel Shakespeare to write well. Especially in PR, the easier your writing is to understand, the more people you'll be able to reach.
So save the dense language for a short story. For PR, keep it simple.
THE NEW 60
A Jaffe Exclusive
by Andy Landorf & John Colquhoun
