Master Class #68: The Art of Connection
Effective PR thrives on fostering a positive relationship between our clients and their targeted audiences. To strengthen this bond, a strategic approach is key.
When we are retained, the first step lies in defining clear goals. Is it brand awareness, building trust, or crisis management? Understanding these objectives guides our communication efforts and helps build the strategy.
Next comes crafting a well-defined plan. It involves press releases/statements, social media, web retargeting, opinion-editorials and a host of other tools. Content creation is crucial. Publishing informative articles or engaging in social media discussions showcases expertise and positions you as the thought leader.
Building strong media connections is another pillar of Jaffe’s ongoing success. Tapping into relevant journalists and fostering genuine relationships increases the likelihood of positive coverage. Social media engagement is equally important. Actively participating in online conversations and responding to comments demonstrates a commitment to your key audiences.
And we are all about measuring success. Analyzing data and audience response helps identify what resonates and allows for adjustments to our specific PR strategies. By following these steps, organizations can build lasting connections and maximize their work with the Jaffe team.
THE NEW 60
A Jaffe Exclusive
by Andy Landorf & John Colquhoun
