Master Class #69: Sun's Out, PR's Out: Summer Strategies for Positive Buzz
Summer presents a unique opportunity to elevate your public image. Here's how Jaffe suggests you leverage your July for positive PR:
- News with a Seasonal Twist: Find a summer angle for existing campaigns. Can your product enhance summer adventures? Offer expert tips for summer activities related to your brand?
- Community Connection: Sponsor local summer events or festivals. Partner with charities focused on summer needs – like children's summer programs.
- Philanthropic Flair: Organize summer-themed donation drives or volunteer initiatives. This showcases your brand's commitment to social good and resonates with summer's spirit of generosity.
- Visual Storytelling: Capture the essence of summer with compelling visuals. Host photo contests or create social media campaigns that showcase user experiences with your brand during the season.
- Media Outreach with a Twist: Pitch stories with a summery twist to relevant journalists. Offer expert commentary on summer trends or create infographics highlighting summer-related data connected to your brand.
By weaving summer themes into your PR strategy, you can garner positive media attention and connect with your target audience on a deeper level. Need great ideas? Meet us down the shore!
THE NEW 60
A Jaffe Exclusive
by Andy Landorf & John Colquhoun
