Master Class #67: Summer's Sizzle - Using PR to Build a Business When the Sun Shines
Summer, with its longer days and vibrant energy, can be the perfect time to launch your PR campaign for 2024
- Seasonal Demand: Identify a product or service that thrives in warm weather. Capitalize on the desire for leisure activities and cater to summer's specific needs in your PR messaging.
- Clients Can Think: Summer often offers more freedom for clients to plan PR programs. And there are plenty of college graduates ready to take the plunge into the work world.
- Marketing Opportunities: Take advantage of outdoor spaces for events or promotions. Farmers' markets, street fairs, and parks offer vibrant settings to develop media-friendly programs.
Remember, summer is a season of activity. By strategically planning and capitalizing on its unique dynamics, you can turn your PR idea into summer sizzle.
THE NEW 60
A Jaffe Exclusive
by Andy Landorf & John Colquhoun
