Master Class #56: Turn Customers into Vocal Fans
Instead of solely relying on traditional influencers, like all those mommy bloggers out there, tap into your existing customer base to build better brand advocacy. Enjoy this Jaffe pro tip:
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Identify Promoters: Use social media listening tools to identify customers consistently praising your brand online. Look for positive reviews, mentions, and user-generated content.
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Incentivize Sharing: Offer exclusive discounts, early access to new products, or loyalty points in exchange for customer referrals or positive reviews on their social media.
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Empower with Content: Give your supporters high-quality photos, templates, and brand messaging guidelines to equip them to gush about you.
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Nurture Relationships: Regularly engage with your newly-engaged fans. Respond to comments, ask for feedback, and showcase their content on your channels.
Why this is so darn brilliant:
- Authenticity: Customers trust recommendations from real people they know or follow, making micro-influencers more credible than traditional media and bloggers.
- Cost-Effective: It leverages the existing loyal customer base, reducing the need to pay people to get vocal about you.
- Scalable: You can build a network of passionate advocates who organically spread positive messages across their social circles.
Our big thing: Authenticity is key.
Don't force interactions, and always prioritize genuine relationships with your advocates. By empowering your customers to advocate for your brand, you create a win-win situation, fostering loyalty and driving organic growth.
Now, remember, this same strategy can work for politicians, trade groups and others who are advocating causes, not just products.
Questions? Call us.
THE NEW 60
A Jaffe Exclusive
by Andy Landorf & John Colquhoun
