Master Class #55: Become a News Source, Not Just a News Target
Don't wait for reporters to come knocking. They likely won't. (Ever.)
Rather, Jaffe recommends identifying trending topics in your industry and developing insightful commentary or unique data to share.
We always want to offer exclusive interviews with your experts or conduct surveys to reveal new perspectives.
A great PR firm also makes sure to pitch your stories to relevant publications with a personalized approach, highlighting the value your insights bring to their readers. Ditch any type of cookie-cutter approach.
By actively contributing valuable content, you position yourself as a trusted authority and increase the likelihood of journalists naturally including you in their coverage, boosting your brand reputation organically.
Remember, journalists are looking for fresh angles and informative content, not just press releases. And those coffee-stained Rolodex cards those reporters have? Well, they are old. Just like their sources.
Be the news source, with information their readers actually care about.
THE NEW 60
A Jaffe Exclusive
by Andy Landorf & John Colquhoun
