Master Class #35: Be Interested - No Matter What
Picture this: you're at a networking event, surrounded by industry bigwigs and PR gurus. You spot a couple of reporters you've been eager to impress with your cause or product. But you're not sure how to approach them without sounding like a desperate salesperson with a surplus of car mats.
Fear not, my friend, Jaffe offers a genius PR hack.
*Drumroll, please* 🥁
The secret is... be genuinely interested in THEM! Yep, that's right. Instead of bombarding them with your self-serving pitch, take a genuine interest in what they do. Ask them about their latest articles, their favorite coffee joints, or even their cats' stupid names.
The secret is... be genuinely interested in THEM! Yep, that's right. Instead of bombarding them with your self-serving pitch, take a genuine interest in what they do. Ask them about their latest articles, their favorite coffee joints, or even their cats' stupid names.
Show them that you're not just there to pitch them like a used car salesman, but rather to build a meaningful connection among people with common interests.
Remember, people love talking about themselves, so be a good listener. Plus, it's a great way to break the ice and create a memorable impression. Who knows, you might even find a connection that could lead to a long-lasting professional relationship!
So, next time you're faced with a daunting networking situation, channel your inner PR ninja and try to find some sort of common connection. If you can be genuinely interested in the person you're talking with, he or she will certainly take notice and be more receptive to you.
Remember, people love talking about themselves, so be a good listener. Plus, it's a great way to break the ice and create a memorable impression. Who knows, you might even find a connection that could lead to a long-lasting professional relationship!
So, next time you're faced with a daunting networking situation, channel your inner PR ninja and try to find some sort of common connection. If you can be genuinely interested in the person you're talking with, he or she will certainly take notice and be more receptive to you.
