Master Class #36: Can We Just Ignore AI? No Way.
Artificial intelligence (AI) is rapidly transforming the PR and marketing landscape, and businesses that are early adopters will have a significant advantage in the coming years.
So, don't hide from AI!
We've found that AI is great technology to create personalized and engaging customer experiences. AI has the freakish ability to segment your key audiences based on their interests, demographics and behavior.
This allows savvy PR gurus (like us) the ability to send targeted messages that truly resonate.
For example, Jaffe uses AI to send personalized emails to reporters to encourage media coverage, even noting previous articles that were written. The days of the sterile "Dear Reporter" pitch letter are gone!
Here are just some specific examples we've discovered to use AI in a way that benefits our clients:
- AI can break down your audience based on a variety of factors, such as interests, demographics, and behavior. This allows your PR and marketing teams to send out more targeted and relevant messages.
- AI can personalize pretty much anything, including email subject lines, email body copy, and landing page content. This personalization makes your messages more likely to be opened and read.
- AI-powered chatbots provide 24/7 responses to your PR efforts. Yes, a robot is doing your job. But it is a great way to ensure that your key audiences receive prompt answers when you are busy rooting for your fantasy football team.
Of course, AI, under no circumstance, can replace the brainiacs on your PR and marketing teams. But AI - as it continues to evolve - can be a trusted tool that saves time and money, while helping to drive results. So, please, embrace the change!
THE NEW 60
A Jaffe Exclusive
by Andy Landorf & John Colquhoun
