Repetition, Repetition, Repetition
Sometimes, Jaffe Communications can be really boring. Super dull. Like watching moss grow. We do the same things over and over. And, well, what a big yawn.
But you know what? It's brilliant marketing. By making sure we send out this PR tip every Friday, no matter what, people begin to get used to seeing it. They ponder: "Hmm, I wonder what brilliance is going to come from Jaffe this Friday?"
The key to marketing is repetition, repetition and - you guessed it - even more repetition. Be known for doing something really well and keep doing it well. So many of our competitors are consumed with racing here and there, trying to be the first to promote the next greatest disrupter. Good for them. But they are not branding themselves. They are not building followers. And they ultimately have as little use as that trendy foosball table in their employee lounge.
In the end, being the dull - but smart and reliable - firm wins the work.
THE NEW 60
A Jaffe Exclusive
by Andy Landorf & John Colquhoun
