Have a Clear Vision
Who are you? Really, what kind of business are you? So many marketing firms think they do public relations. And so many PR firms call themselves "marketers." But are they really? Often, no.
It is a great lesson for any company who is looking for exposure. Have a clear vision of your identity as a business, know what you stand for, understand your culture and tell everyone what you are really, truly good at.
Know your sweet spot, own it and then hire brilliant people like us to shout it out.
THE NEW 60
A Jaffe Exclusive
by Andy Landorf & John Colquhoun
