Write Like A Reporter
If you want decent press coverage for your clients, you need to talk in the same language as reporters. And that means you need to know the AP Stylebook. (If you have no clue what we are talking about, then you need a lot of catch-up. Continue reading...)
The Stylebook is the Journalist's Bible. It contains all the universal rules for how to write a news story. Learn it. Love it. Use the stylebook as a guide to write your press releases, pitch letters, tweets, resignation letters or any other professional correspondence. Better yet, use it to write a love letter to your wife, to explain to a mechanic that weird humming noise and to special order your sushi rolls, Make the AP Stylebook your life.
If reporters see you writing in their language, it shows you are media savvy and you sort of understand the news business. So, maybe, just maybe they might give your pitch letter a second cursory look.
Next step: Go on Amazon. Buy the AP Stylebook. Paperback prices begin at $19.39.
THE NEW 60
A Jaffe Exclusive
by Andy Landorf & John Colquhoun
