Own Up
We may not be the most popular PR firm in the world. And why? Because we don't lie. We won't lie for you, we don't lie to our clients, we don't lie to our moms, etc. In fact, our crisis advice always begins with these two words: Own Up. You can begin to build trust until you are trustworthy. So, you screwed up? OK. So, quickly own the mistake and let's use some strong and ongoing communications to rebuild the brand.
And if you still need spindoctors? Their tour hits Syracuse on June 3 for "Taste of Syracuse." Road trip?
THE NEW 60
A Jaffe Briefing Exclusive
by Andy Landorf & John Colquhoun
