Master Class #96: A Picture Is Worth a Thousand Words
In the age of social media, finding a good image to go along with your story is more important than ever. But it's not as simple as throwing a stock photo in with your press release. There are a few things you need to consider when choosing which pictures should represent your story.
First, original pictures are always better than stock pictures. Especially if you're writing about an event, location, or person, an original picture can go a long way towards getting your readers engaged.
Next, make sure your pictures are actually relevant to your story. Ideally, they should explain something the text alone cannot and provide additional context to your narrative.
Finally, high resolution photos are essential. With the endless amounts of high resolution images available across the internet, people notice when one is blurry.
Bonus tip: if any of your images have a lot of open space outside of the main focus, don't be afraid to crop it down. You want to make it as easy as possible for people to focus where you need them to.
At Jaffe Communications, we take, select, and edit pictures that will help your stories soar. So if you want to give your story some visual flare, we're here to help.
