Master Class #79: Harness the Power of Seasonal Storytelling
Fall is a season rich with symbolism and emotion, making it an ideal time for a PR campaign. To effectively leverage this season, with a heavy dash of pumpkin spice, consider these strategies courtesy of Jaffe:
- Embrace the spirit of fall: Tap into the nostalgic and cozy feelings associated with fall. Highlight seasonal activities, traditions, and flavors in your messaging. (Yes, even more pumpkin spice.)
- Leverage fall-themed events: Use fall festivals, fairs, and other events as opportunities for brand exposure. Partner with local organizations to create memorable experiences for your audience who are looking for reasons to celebrate the fall.
- Create engaging fall-themed content: Develop blog posts, social media campaigns, and press releases that align with the season's themes. Share fall recipes, DIY projects, or seasonal fashion tips, if applicable and not stupid.
- Use fall-inspired visuals: Incorporate autumnal imagery, such as colorful leaves, football, pumpkins, and cozy fireplaces, into your marketing materials.
- Offer fall-related promotions: Create limited-time offers or discounts that align with the season. This can generate excitement and encourage customer engagement.
And, if you see little traction, just embrace whatever college football team is undefeated and become their biggest fan on social media. Easy, free attention. Lets hope it's Rutgers.
THE NEW 60
A Jaffe Exclusive
by Andy Landorf & John Colquhoun
