Master Class #78: Know What You Are Talking About
It is Presidential debate season. And although the Harris and Trump camp have both yet to contact us for our sage advice, we assume they are big readers of our Master Classes. So, to the candidates, here is a PR pro's suggestions on how they can nail the fall debates (if there ends up being more than one).
So, Kamala and Donald, here are a few tips:
- Do your research: Before participating in a debate, familiarize yourself with the key issues and the positions. Try to use actual, real facts. This will help you engage in informed conversations.
- Listen actively: Pay attention to what your competitor is saying, even if you disagree with every darn thing. Try to understand the argument - if it is somewhat cogent - before responding.
- Be respectful: Avoid personal attacks or insults - despite the fact it plays so well on social media. Focus on the issues and present your arguments in a respectful manner.
- Stay calm: Debates can get heated, as we have seen with these two, but it's important to remain calm and collected. Take a deep breath if you feel overwhelmed. Take a sip of water (or vodka); no one will know the difference.
- Ask questions: If you're unsure about something, don't hesitate to ask questions of the moderator. This can help clarify misunderstandings and promote a more productive discussion. It also buys you some time to figure out a halfway passable response.
- Be open-minded: Be willing to consider different perspectives, even if they don't align with your own. This can help you grow as a person and become a more informed citizen. (Yeah, right....)
THE NEW 60
A Jaffe Exclusive
by Andy Landorf & John Colquhoun
