Master Class #73: Summer Reading - Smart PR
So, as you sit on the beach, enjoy that cold drink and ponder your next great PR move, time to address that age-old question.
What, exactly, is smart PR?
For Jaffe, it is the art of strategic communication that builds and maintains positive relationships between an organization and its stakeholders.
In today’s digital age, it demands a keen understanding of target audiences, their values,and the platforms they engage with.
Successful PR involves much more than mere press releases; it's about crafting compelling narratives, leveraging social media, and managing crises effectively.
By actively listening to public sentiment, organizations can anticipate issues, respond proactively, and strengthen their reputation. Moreover, smart PR aligns with an organization's core values and mission, ensuring authenticity and trust.
Ultimately - by working with Jaffe and other talented pros - it's about building genuine connections and fostering a positive brand image through consistent and transparent communication.
THE NEW 60
A Jaffe Exclusive
by Andy Landorf & John Colquhoun
