Master Class #44: Go Micro in 2024
Forget all those so-called mega-influencers out there. In today's saturated market, tap those micro-influencers, with 10,000 or so followers, as part of a smart and cost-effective communication strategy in '24.
Here's why:
1. Deeper Engagement: Micro-influencers boast higher engagement rates than their celebrity counterparts. (Sorry, Kardashians) The smaller, niche audiences foster a more authentic connection, leading to genuine brand conversations and trust.
2. Targeted Reach: Micro-influencers specialize in specific niches, allowing you to reach your ideal customer base directly. They understand their audience's needs and preferences, ensuring your message resonates effectively.
3. Cost-Effective: Partnering with several micro-influencers is often more affordable than securing a single big-name endorsement. (Sorry, again, Kardashians) This allows you to diversify your reach and experiment with different content formats.
4. Long-Term Relationships: Building long-term relationships with micro-influencers is easier and mutually beneficial. You can co-create content, leverage authentic testimonials, and cultivate a dedicated brand community.
5. Authenticity and Trust: Consumers are weary of overly polished Pr campaigns. Micro-influencers offer a refreshingly authentic voice that resonates with audiences seeking genuine recommendations.
Jaffe can help you identify 3-5 relevant micro-influencers and engage them with personalized outreach as you set your big goals for 2024.
THE NEW 60
A Jaffe Exclusive
by Andy Landorf & John Colquhoun
