Master Class #43: Humanize Humor
Want to spice up your PR game in 2024?
Don't take it all too seriously. People love a good belly laugh, so why not sprinkle some fun into your campaigns?
Turn to Jaffe to create witty and humorous content that tickles the funny bone while highlighting your brand or organization.
Humor humanizes your message, making it more relatable and memorable.
But, remember, know your audience.
While, say, a flatulation joke may be downright hilarious to one person might fall flat for another.
So keep it light, smart, clever, and aligned with your brand voice. (Translation: The type of joke you would tell mom without blushing.)
Memes, puns, or quirky visuals can work wonders. Just avoid the ‘dad joke’ overload – don't roll any eyes as you try to advance your cause through a few ha-has.
If you can get your audience to chuckle or crack a smile, you’re already halfway to winning their hearts. Make em' laugh and then quickly exit stage left. Let them assume you have a swell sense of humor all the time.
