Master Class #28: Be Real
In this ever-evolving world of AI, consumers are begging to deal with real, live people.
Build lasting, authentic relationships with your new and existing clients. It will set you apart from your competitors.
It's basic but important: Pick up the phone when it rings. Take your client to lunch. Learn the names of their kids and pets. Send a hand-written note of appreciation or birthday wishes. Respond to comments and messages personally on social media, and show genuine interest in your client's needs, goals and feedback.
When clients feel a genuine connection with you and your brand, they're more likely to become loyal advocates and spread positive word-of-mouth, which can significantly boost your marketing efforts.
Plus, you'll make some great, new friends in the process!
