Master Class #27: Be Irreverent (But Not Too Much)

In a world flooded with ads and marketing messages, sometimes a little irreverence can help your brand stand out and create a memorable impression. Of course, this Master Class comes with a few important caveats:

1. Know Your Audience: Snarky humor might not work for every brand or target audience. It's essential to understand your audience's preferences and sensibilities before deploying this approach.

2. Stay Authentic: Don't force it. If humor doesn't naturally align with your brand's personality, trying to be funny could come off as forced and inauthentic, which might do more harm than good.

3. Balance is Key: A touch of irreverence can be refreshing, but going too far or being consistently snarky in all your messaging can alienate potential audiences that you need to embrace

4. Be Mindful of Controversy: While edgy can be good, offensive is not. Stay away from topics that could be genuinely hurtful or offensive to people, and avoid sensitive subjects. (See: Trump)

5. Test and Iterate: Jaffe will help you run small-scale tests before launching a full-blown campaign. Monitor the reactions and adjust your approach based on the feedback you receive.

THE NEW 60

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by Andy Landorf & John Colquhoun

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