Build A Loyal Following
For 13 years, our firm proudly published the Jaffe Briefing every weekday morning. It was a labor of love, offering our clients and friends our unique take on the news. Besides the fact that we have a crazy passion for writing, and we are well-known news junkies, the Jaffe Briefing was an amazing marketing tool for our company and aided in our growth.
Why? Because every single morning, there was an email in the inbox of 70,000 subscribers in New Jersey. And every email - containing valuable information - came from "Jaffe Communications" as the sender. We became as welcome as the first cup of fresh-brewed coffee.
The Jaffe Briefing became so popular that our firm became known more for that newsletter than the great services we provide. That's all fine and good. And, because of all the name recognition, we have steadily built up our client base to the point where we don't have time to do the Jaffe Briefing each morning. Our last issue was at the end of 2022; we still get inquiries about it!
There is a very, very important lesson here for you: Build a Loyal Following. Find some way that you can have an ongoing dialogue with clients and potential clients. Find your special way to be a part of their lives in a meaningful way, day after day. You will find the quality work opportunities will soon follow, as more and more people recognize you talents.
THE NEW 60
A Jaffe Exclusive
by Andy Landorf & John Colquhoun
