Create Immersive and Meaningful Messaging
Our experience with millennials? They want to be a part of things, not just informed about all the great stuff others are doing. So, any PR message to them needs to be immersive and meaningful. For example, rather than highlighting all the great anti-litter programs happening around New Jersey, tell them ways they can get involved themselves, right in their own communities. Highlight ways in which they can organize their own battle against litter and how they can best use social media to engage others to organize cleanups. Millennials are not couch potatoes. And any effective, 21st-century PR campaign can’t treat them that way.
THE NEW 60
A Jaffe Exclusive
by Andy Landorf & John Colquhoun
