We can confirm: Millennials are not going anywhere. In fact, they are becoming the biggest market target. So, if you are not communicating with them, on their level, in their world, you are missing a major demographic. Time to think creatively.
And time to think like Coca-Cola, which launched its tremendous “Share a Coke” campaign eight years ago. There was even a hashtag - #shareacoke - as we all know that Millennials love their hashtags. Taking it a step further, the campaign placed 250 of the most popular Millennial names on its bottles to engage the likes of Ashley and Jenna. And Coke even went a step further, using such popular Millennial terms as "bestie" and "wingman." (Hopefully not "bruh.") As a result, more than 650,000 users incorporated the hashtag on Instagram. Brilliantly targeting Millennials, Coca-Cola was no longer your grandfather's soft drink.
