Jonathan is the founder of the firm, which he launched in May, 2003. The company has developed a diverse client base, comprising corporations, non-profits, governmental entities, schools, coalitions and trade associations throughout New Jersey and across the U.S.

Jonathan began his career as a journalist for The Star-Ledger of Newark, NJ. From there, Jonathan joined a national public affairs firm and led a number of prominent public policy issues in Washington D.C. and New York/New Jersey. Eager to launch his own firm, Jonathan tapped into a strong base of contacts to establish the company for long-term service.

Originally founded as "Jaffe Communications, Inc.," the company was rebranded as "Jaffe" in late 2020 to underscore the expanded variety of services far beyond a traditional public relations firm.

Jonathan directs a talented team that works entirely “in house,” developing complicated websites, building grassroots coalitions, coordinating expansive media campaigns, producing podcasts and print materials, constructing multi-platform advertising campaigns, managing trade associations, coordinating social media and SEO and, from time to time, still writing and pitching a traditional press release.

The firm is also in the news business, accredited by the New Jersey Press Association as “working press.” Jaffe operates five daily news websites covering eight major municipalities in New Jersey, with independent, full-time journalists, as well as other publications that are designed, printed and mailed through the company's offices in Cranford. Jaffe also produces a "Master Class," with weekly PR/Marketing courses posted on its website for the benefit of clients and other friends of the firm.

Jonathan continues to explore new areas of communication and marketing to ensure Jaffe remains on the cusp of innovation. The company has surpassed its 20th year, yet remains steeped in the traditional keys of business success: Hard work, honesty, accountability and client satisfaction.

Jonathan is a frequent guest speaker on evolving communications. He has served on the teaching faculty of Rutgers University and Monmouth University and is a 2010 fellow of Leadership New Jersey.

Jonathan received his undergraduate degree from Rutgers University with a triple major in History, Political Science and Journalism and earned a graduate degree in international communications from New York University. His spare time is consumed by over-analyzing Rutgers basketball.