As a Senior Consultant, Bill remains involved in all areas of account management, client experience and business development at Jaffe. He embraces the firm’s “client first” operating style, continually offering an ever-expanding roster of creative and digital services that are all done completely in-house and under his close, daily direction.

Bill has nearly a half-century of experience in business journalism and public relations. Prior to joining Jaffe as a Principal in 2019, he spent 40 years at the helm of Parness & Associates in Monmouth County, NJ. Over the course of his extensive PR career, Bill has managed an in-house staff and freelance team providing external and internal communications services for a diverse range of long standing national, regional and local clients.

His clients include real estate developers/owners/managers and brokers in the retail, commercial and residential sectors; law, environmental engineering and architecture firms; asset valuation/disposition and corporate turnaround firms; franchisors; retail finance and technology companies; mortgage bankers; and store design and consumer branding agencies. In the public sector, the firm has also provided PR representation for Aberdeen Township for 20 years. Bill also served as a founding member of the Aberdeen Economic Business Council.

Bill spent five years as a reporter and editor at Chain Store Age, Frozen Food Age and Chain Drug Review. A proud native of Brooklyn, N.Y., Bill holds a B.A. in journalism from New York University, and also attended the NYU Graduate School of Business.

Among his charitable endeavors, Bill co-created and managed "Laura’s Journeys," a program providing free vacations to cancer patients at a Manhattan hospital where his late wife, Laura, had been a patient. The fund was established shortly after Laura’s death in 2008 and continued for about five years until the hospital merged with a larger healthcare system, which had cancer patient programs of its own.

Away from the office, Bill enjoys traveling and re-living his college summer years as a Catskills musician by playing guitar in rock and jazz bands. The women still swoon.