Master Class #112: Navigating the News Cycle for PR Success
The news never sleeps, and in PR, timeliness and relevance are your golden tickets. It's not enough to have a great story; you need to tell it when it matters most.
Understanding current events, anticipating trends and offering your unique perspective at the right moment can make all the difference between being ignored and earning impactful coverage.
Focus on:
- Staying Informed: Know what's happening in the world and your industry.
- Spotting Opportunities: Connect your story to breaking news or trending topics.
- Acting Fast: The news cycle moves quickly, so be ready to adapt and respond.
The most effective PR pros don't just create news; they expertly navigate it. At Jaffe Communications, we'll make sure your message hits at the perfect time. So if you're looking for help navigating the news cycle, give us a call today!
THE NEW 60
A Jaffe Exclusive
by Andy Landorf & John Colquhoun
