Master Class #86: PR and Strategic Communication Are Better Together

Many people assume PR and strategic communications are interchangeable. But they’re not.

Strategic communications is about building a unified narrative that aligns with an organization’s goals and resonates across diverse audiences, including:

• The general public
• Employees
• Investors and stakeholders
• Policy makers

On the other hand, PR focuses specifically on shaping and managing public perception. It’s about amplifying the narrative created by strategic communications through media outreach, social platforms, and other channels to ensure the message lands where it matters most.

Think of strategic communications as the blueprint and PR as the construction crew. One defines the vision, and the other brings it to life.

Ultimately, neither thrives in isolation. A thoughtful communication strategy is the backbone of any successful PR campaign, while strategic messaging without public reach is like a song that no one hears.

Luckily, Jaffe Communications can help with both. Give us a shout to ensure your public messaging is a step above the rest.