Master Class #46: Sing and Soar in '24
When we flip the calendar, how can we not consider AI as the biggest disrupter to public relations in 2024?
To keep up with that darn competition, PR pros need to embrace AI for brainstorming, generating better ideas, drafting new and untold stories, and helping any of the creators on your team beat writer’s block. Plus, a good chunk of the allure with AI lies somewhere in between its user-friendly nature, easy access, and its simplicity. And AI, as it evolves, is just going to get easier and better.
Now, for traditionalists like us, who are proud to be original writers and thinkers, you would think AI is the devil. It's not. It is using the latest technology to make us all perform better at our work and to force us to explore new avenues to achieve better goals.
When used correctly, AI helps us all streamline our workflow and make things that we automate go a bit faster, so we can spend more time promoting the causes that our clients care about.
AI is here. It is big, it is bold and it's not going anywhere. If not used to cut corners or create half-assed work, it is the gem that can make your PR campaign sing and soar in 2024.
