Master Class #32: Keep Your Eye on the Ball
As we look to baseball's fall classic once again, we have one big suggestion: Stick to the fundamentals.
Just like a star baseball player, PR pros must remain focused on what hits the ball out of the park. Honesty and openness remain paramount.
For your fall PR campaigns, be forthright about your company's successes and challenges. When addressing crises, acknowledge mistakes and outline concrete steps to rectify them. Share stories of your team's dedication and commitment to your mission.
Engage with your audience actively on social media, respond promptly to comments and messages, and provide helpful information. Establish thought leadership by contributing valuable insights and expertise in your industry through blogs, webinars, and guest contributions to relevant publications.
Leverage data to inform your PR strategies and measure their impact. Use tools to monitor online mentions and sentiment about your brand, adjusting your approach as needed. Building strong relationships with media outlets and influencers can also amplify your message.
Remember, the key to successful PR is building and maintaining trust. It all requires consistent, genuine communication with your key audiences.
Jaffe, as always, is here to help make sure you keep rounding the bases.
THE NEW 60
A Jaffe Exclusive
by Andy Landorf & John Colquhoun
