Master Class #30: Influencer Marketing is Real
Yes, Influencer Marketing is Real...and Spectacular
We get this question from clients all the time: Does influencer marketing really move the needle?
And we emphatically respond: Yes!
It's not just the latest catchy buzz phrase from the Gen Z marketing team.
Influencer marketing involves some serious collaboration with individuals who have a substantial and engaged online following to promote products, services or ideas.
This strategy taps into the influencer's credibility and influence within their niche or industry, effectively reaching a highly targeted and receptive audience of which all Jaffe clients crave and richly deserve.
Influencer marketing has evolved beyond just social media platforms like Instagram and YouTube. It now includes platforms like TikTok and Clubhouse, broadening its reach and impact waaaay beyond the pre-teens and their overly-powerful smartphones.
Our clients increasingly seek authenticity and long-term partnerships with influencers, moving away from one-off campaigns to foster a more genuine connection with their audience.
Data analytics and AI-driven tools also play a crucial role in influencer selection and campaign measurement, ensuring a better return on investment.
As we continually see consumer trust in traditional advertising diminish, influencer marketing offers a fresh and compelling way for our clients to connect with their target demographics and remain relevant in the ever-evolving digital landscape.
Influencer marketing: real...and spectacular.
THE NEW 60
A Jaffe Exclusive
by Andy Landorf & John Colquhoun
