Ditch the Corporate Jargon
Ready for your PR campaign to shine like a disco-obsessed, glitter-covered unicorn on the Studio 54 dance floor?
When crafting press releases, ditch the corporate jargon and buzzword bingo! No one wants to read a snooze-fest filled with 'synergy' and 'paradigm shifts.' Instead, embrace a conversational tone that speaks to real humans. Remember, you're not writing to impress your boss's boss's boss; you're writing to connect with actual people who probably couldn't care less about your impressive acronyms.
At Jaffe, we love to strategize our follow-ups to the media. Do the same. Resist the urge to spam journalists like there's no tomorrow. Building relationships takes time, just like a Jersey wine needs plenty of aging. Sending the same email six times a week won't make them love you—it'll make them block you and warn any other reporters remaining in the newsroom to avoid you.
THE NEW 60
A Jaffe Exclusive
by Andy Landorf & John Colquhoun
