Master Class #118: Your Best PR Starts at Home
Organizations often invest heavily in external messaging while overlooking a critical audience: their own people. Employees, volunteers, and internal stakeholders are the first (and often most credible) ambassadors of your brand.
Strong internal communication is about creating a culture where people feel connected, respected and aligned with the mission. When your team is engaged, they naturally carry that energy outward.
How to strengthen internal communications:
Be transparent: Share the “why” behind decisions, not just the outcomes.
Keep it two-way: Provide channels for feedback and act on it.
Celebrate wins big and small: Recognition fosters pride and loyalty.
Make leadership visible: Executives should communicate directly, not just through intermediaries.
Be consistent: Regular updates beat sporadic, reactive messages every time.
If your own people aren’t bought in, no PR campaign will succeed. Great external communication starts with great internal communication.
At Jaffe Communications, we help organizations build communication strategies that strengthen culture from the inside out. If you want your team to be your brand’s strongest advocates, we can show you how.
THE NEW 60
A Jaffe Exclusive
by Andy Landorf & John Colquhoun
