Jaffe Launches Campaign for Newark Charter School Fund

Jaffe Communications has launched a two-week multimedia campaign for the Newark Charter School Fund to raise awareness for its upcoming Charter High School Fair.

The fair is scheduled for Saturday, April 28 at the Camden Street Middle School building, 321 Bergen Street, Newark, from 9 a.m. to noon.

The high-impact campaign includes press releases sent to local media along with traditional adverting in print publications, including Local Talk Newark as well as banner advertising in nj.com, Patch.com and localtalknews.com. The campaign also includes Facebook ads targeting Newark residents. A colorful one-page flyer was also designed for distribution to parents.

Jaffe Communications created a landing page on the ncsfund.org website that provides full details of the fair. The page also includes a PDF of the flyer, which can be downloaded and printed for distribution to schools. A banner ad was also added to the home page to direct traffic to the fair landing page. A series of email blasts will also be delivered via Constant Contact.

"This campaign features all the elements of traditional print media and collateral, web-based publications and social media," said Bruno Tedeschi, a principal of Jaffe Communications. "Our goal is to make sure every student in Newark knows about the fair."

The Newark Charter School Fund has been a client of Jaffe Communications since 2010.